Bridging the gap between social media and the Maisons through an AI-powered, hyper-personalized social experience.
In today’s fast-paced world, luxury brands face challenges in keeping consumers interested in their products, while meeting digital experience expectations. Social media consumers directed to traditional, static e-commerce sites, quickly disengage and drop off. A missed opportunity for storytelling and building desirability. To retain consumers’ attention, brands need to radically rethink this user experience paradigm.
HOW IT SOLVES IT
ChatLabs uses AI to create hyper-personalized experiences capturing consumer interest and increasing engagement. The solution also helps to turn valuable 3rd party interest data from social media companies into 1st party data for brands. By integrating this data into the brands’ own systems – such as CRM and Marketing Automation solutions – brands can use this data for their business.
The Social Experiences Platform (SXP) uses generative AI to analyze social media creative context and customer behavior faster, offering a tailored consumer experience driving brand goals. With this platform, brands can generate a unique experience for every single customer, combining content, products, and call-to-action in hyper-personalized journeys.
For their client Graff, ChatLabs ingested hundreds of thousands of consumer profiles with deep behavioral insights from Social Media, e-commerce behavior, and social conversations between retail teams and clients. This data is unified, scored, categorized, and then used for hyper-personalized generative customer journeys that are highly–engaging and converting. For brands the ChatLabs platform results in a reduced bounce rate from social traffic, greater consumer engagement and conversion, in addition to a huge rich set of data about their consumers, and lean operations.
- Michel TJOENG
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