The Program

Start new conversations

A unique initiative in the luxury industry, La Maison des Startups LVMH is the fast-track for startups to navigate the LVMH Group and start new conversations with Maisons on a global scale.


The program now welcomes up to 30 startups a year to drive business with LVMH Maisons and build the future products and services of the luxury industry.


startups accelerated each Season


desks available at Station F




Maisons to meet


business collaborations facilitated


events organized

Innovating across Luxury

The program is designed to impact all business sectors at LVMH, from Fashion & Leather Goods to Perfumes & Cosmetics, Watches & Jewelry, Wines & Spirits, Selective Retailing, Hospitality and Media.

Startups joining the program may contribute to the innovation effort in any of the following categories:

Employee Experience, Diversity & Inclusion 01
Image & Media for Brand Desirability 02
Immersive Digital Experiences 03
Omnichannel & Retail 04
Operations Excellence 05
Sustainability & Green Tech 06

A fast track to navigate the luxury ecosystem and co-create with LVMH Maisons

Fostering business innovation since 2018


Since the launch of the program, La Maison des Startups LVMH has led to over 700+ collaborations between startups and Maisons. With Replika, Sephora turned customer and sales associates into brand ambassadors online. With Urb-it, Moët Hennessy launched an eco-friendly last-mile luxury delivery service of fresh bottles in the Paris region. With Orbis, Zenith displayed state-of-the-art product presentations with holographic technology in Zenith boutiques worldwide. Contact the team to organize your demo-session!

Operating globally from the heart of Station F

With 34 000m² and 3 000 residents, Station F is the world's largest startup campus - as well as La Maisons des Startups’ historical base.

The program operates both onsite and remotely.