Plug & play automated product detail pages software boosting Google and social ads Return on Ad Spend.
With digital media buying now fully automatized by AI, e-commerce websites have lost primary control of their ads. An average 80% bounce rate for incoming ad traffic means that e-commerce advertisers are wasting 4/5 of their digital ad budget.
HOW IT SOLVES IT
By automatically generating smart product detail pages for users entering through PLAs – with personalized UX for every device, context or channel – our technology allows brands to reduce bounce rates and increase conversion rates on multiple categories, websites and markets, thanks to an easy, IT-light deployment.
Most Product Listing Ad visitors to celine.com come from mobiles, which performs poorly compared to other devices. But 1/3 of them are returning clients who generated more than 2/3 of the revenue. Improving the visitor experience – while offering a pixel-perfect and mobile-friendly experience (including better loading times with stunning product showcases) – was therefore essential for the brand. In late 2022, CELINE implemented Dataïads tech to upgrade customer experience for PLAs (Google & Meta) incoming traffic on the US e-commerce website, while boosting the average order value. Their plug-and-play technology and robust AB test protocol helped CELINE achieve excellent results with Smart Landing Pages: 22,5% faster loading time, 21pts lower bounce rate and up to a 215% rise in revenue per user. The US website’s success spurred CELINE to ask Dataïads to apply the strategy in six other countries: UK, DE, NL, JP, ES, and IT.
- Raphaël GRANDEMANGE, Benjamin COZON, Thibault DE BROISSIA
- Creation year