Attention technology to measure and optimise attention to advertising
Lumen has the world’s most comprehensive set of technologies and data for understanding the reality of attention across media: digital, social, out-of-home, gaming, TV and print.
Lumen’s SPOTLIGHT product suite can pre-test creative in any desired media context to provide insight into how well your creative is performing against it’s objectives.
Lumen’s LAMP (Lumen Attention Measurement Platform) product suite can help you measure and optimize the attention performance of your online advertising (digital and social). It works ‘pre-bid’ to help you ‘buy attention’ more cost-effectively. And it works ‘post-bid’ to help you understand how many attentive seconds your campaign actually received.
- Michael Follet, Manager Director
- Creation year