Online personalization for anonymous shoppers
Online, 95% of our clients are anonymous and receive a generic experience. Personify XP is able to identify behavioral patterns which correspond to particular shopping goals that our visitors have and dynamically show them the content and the product they will most likely want.
Personify XP uses actions shoppers take digitally, such as a click, reading content or adding a product to basket to predict a shopper’s behavior and then we automatically tailor the products and content shoppers see online to drive a more engaging digital experience.
- Ben Mercer, Josh Scotton
- Creation year