The Startup

SaaS platform used by brands to make their videos and live streams interactive and shoppable

Smartzer is a video technology company founded on the desire to allow viewers to access more information directly from a video. The technology evolved into an overlay solution that brands can use to make video content interactive and shoppable. Smartzer’s video player adds a clickable hotspot overlay to existing video content allowing brands to turn their videos into interactive shopping experiences that drive measurable sales. Viewers can click anything in the video to see more information and add the product to their basket. The interactive videos can be distributed on websites, social media channels (Instagram, Facebook, Snapchat) and across online ad networks. Smartzer interactive videos are engaging tools that can increase the conversion and interaction rates with consumers.

Karoline Gross
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