Vidmob
Meet
The Startup
VidMob's platform drives better results with more effective creative insights for digital campaigns.
PAIN POINT
Today, brands struggle to make creative decisions yielding the most out of their digital ad spend. It is also hard to create optimally for every platform at scale. Finally, it is very complicated to monitor creative quality across an entire organization.
HOW IT SOLVES IT
VidMob’s creative effectiveness platform elevates marketing through AI-driven creative tech and data. You can effectively measure creative quality and learn your brand’s best practices via an end-to-end platform, to get the most out of the marketing budget you invest on social platforms.
USE CASE
VidMob worked with Parfums Christian Dior to identify what creative elements were affecting the KPI performances of their 2022 Christmas campaign. It compared the creative assets to their predefined TikTok advertising best practices. It analyzed what were the key drivers of their creative’s performance and optimized the campaign according to these key drivers. As a result, the creative insights gathered by VidMob helped Parfums Christian Dior increase the campaign’s 100% view-through-rate (VTR) and conversion rate by 16% and 188% respectively.
- Founder(s)
- Alex COLLMER, Jason DONNELL, Craig COBLENZ
- Creation year
- 2015