A.I. powered customer journey analytics solution.
Conversion and upsell paths involve a high number of interactions between prospects and a brand – whether online or offline, free or paid. There is no easy way to measure the impact of each interaction on conversion, upsell and loyalty.
HOW IT SOLVES IT
Wizaly uses artificial intelligence algorithms to generate insights into the impact of each interaction between a brand and a customer, including customer profile and type of interaction (advertisement, direct traffic, CRM, customer service).
For one of its clients, Wizaly conducted an analysis of the real impact of each social network on actual sales and proved the impact was 10 time more than what was previously measured. It is now in the process of extending its analysis to measure the impact of influencers.
Working with another client, Wizaly measured the ROPO (Research Online, Purchase Offline) effect between online interactions and store conversions by product category and customer profile, generating a 26% increase in marketing campaigns ROI.
- Stanislas DI VITTORIO
- Creation year