Woola
Meet
The Startup
Packaging made of leftover sheep's wool to reduce plastic waste.
PAIN POINT
Every year, 63 billion parcels are shipped in plastic bubble wrap. There are two big problems with plastic: its reliance on fossil fuels and the fact its single-use. Meanwhile, 200 000 tonnes of wool goes unused in Europe per annum.
HOW IT SOLVES IT
Woola replaces plastic bubble wrap with wool waste. Wool is a naturally high-tech fibre: its elasticity, water repellency, and resistance to extreme temperatures make it a perfect material for creating protective packaging for fragile products. Packaging made from wool is durable and can be reused multiple times. Woola is also setting up a returns system to keep the material in the loop.
USE CASE
This year, Woola started working with Louis Vuitton’s accessories department. Their Wool Envelopes protect Louis Vuitton accessories as they are shipped between the Maison’s warehouses and retail stores.
- Founder(s)
- Anna-Liisa PALATU
- Creation year
- 2020