Mar, 11 . 2024

Introducing Our Online Guardian

Whom did the Group trust when it came to safeguarding its online reputation during the upcoming Paris Olympic Games?, an AI-powered technology monitoring brands’ data to protect them, while also boosting their digital performance.    


In just four months’ time, over 10,500 international athletes will be heading to Paris for the 2024 Olympic Games. However, they won’t be the only ones striving for excellence, as AI startup will also be demonstrating its skills like never before. This, as it protects the reputation of the LVMH Group — a proud sponsor of the event — during an intense period on the geopolitical front, that could prove a lightning rod for online disruption.

Having gotten its start in 2017 as an anti-cyberbullying app, (founded by Charles Cohen) underwent a strategic evolution as it recognized the extensive scope of online toxicity. The result being a content moderation solution for brands and businesses — that can listen, monitor as well as anticipate in 40 languages — tailor-made for our tumultuous times.

“We help brands to anticipate crises by capturing weak signals and only automatically moderating elements on their social media, which are toxic, dangerous and illegal.” explains Jean De Salins,’s Head of Business Development. “We also support brands in meeting their performance objectives thanks to a better reading and leveraging of their data. The data analysis we undertake to protect them, indeed yields an enormous amount of information about their audience, especially when it comes to the most valuable client segments.”

But what is this’s secret weapon? According to Jean it is the combination of human-led expertise (the team includes in-house NLP linguists refining the rules for contextual analysis every day) and advanced LLM tech.

“This means that for example, we can zero-in on a social media post, featuring a picture of an LVMH Olympic Game ambassador, which is generating an unusual amount of toxic chatter and decide to apply greater analysis to all other assets relating to them.” he says.

It’s certainly impressive how far this startup has come since joining the 9th cohort of La Maison des Startups LVMH, last June. Prior to it being chosen by the Group for the Paris Olympics, had also collaborated with Louis Vuitton and Hennessy. Jean De Salins readily credits La Maison des Startups LVMH for putting this innovative technology firmly on the Group’s radar.

“It’s an incredible accelerator! The team is so helpful. The year’s agenda was well-paced, with lots of events where we could meet the Maisons, better understand how the Group works and introduce ourselves. And we’ve been lucky enough to sign several deals, which just goes to show that La Maison des Startups LVMH really works!”

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