1312 SEASON 7LA MAISON DES STARTUPS

SKYBOY X BULGARI Launching a new collection in a flagship store with an immersive digital experience DATE: 2020 GEOGRAPHY: Worldwide SkyBoy developed Overlap Reality, a technology providing immersive experiences that overlap reality and virtuality. With their smartphone, users can immerse themselves in a story taking place exactly where they stand, 360° around them.

Bulgari Parfums initially asked SkyBoy to assist them for the launch of their new collection Allegra, by developing an immersive digital experience in their flagship stores as well as on social networks. The 2020 global health crisis led to a change in plans; the project was expanded to become a more holistic brand awareness experience through the set up of an immersive virtual shop, as well as an immersive virtual event in lieu of the original in-person PR event.

REPLIKA X SEPHORA EMEA Turning customer and sales associates into brand ambassadors online DATE: 2020 GEOGRAPHY: Germany Replika supports the development of social-selling (online and post-purchase in retail), empowering sales associates and brand ambassadors to build engagement with consumers on social networks. The solution incentivizes them to share their love for a brand with a wider audience, and ultimately sell online more effectively.

Through a dedicated app, Sephora provided its representatives with the tools to be inspirational "social sellers". Beyond managing the hiring process and compensating each social seller for successful sales via the company s e-commerce site, Replika also facilitates interactions among the group of brand ambassadors themselves, a crucial element to ensuring their long-term loyalty to Sephora.

URB-IT X MOËT HENNESSY DIAGEO Eco-friendly last-mile luxury delivery in the Paris region DATE: 2020 GEOGRAPHY: France Urb-it offers a premium and eco-friendly delivery experience, whereby delivery assistants pick up and deliver selected products, ensuring an excellent process that meets standards of luxury brands.

Moët Hennessy Diageo launched a fresh bottle delivery operation with Urb-it at the end of 2020. Participating LVMH talents were able to place orders and have a group of grooms deliver, within 2 hours, a selection of 17 references of champagnes, wines and spirits, in Paris and the surrounding region.

FAIRLYMADE X LA SAMARITAINE Reducing a store s environmental footprint with beautiful organic cotton bags DATE: 2021 GEOGRAPHY: France FairlyMade is a sustainable sourcing company providing finished eco-garments to established brands. The team sources the best fabrics and garment factories implementing sustainable approaches throughout India, China and France.

For the opening of La Samaritaine in 2021, recycled tote bags made with organic cotton sourced from India and certified GOTS were ordered. Every aspect of the manufacturing process was traceable, from the selection of raw materials to the production of the bags themselves.