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Uncrowd experience analytics for market share growth

#data #customeranalytics #experienceanalytics #relativeattractiveness

www.uncrowd.uk

YEAR OF CREATION 2017

FOUNDERS Richard Hammond Rocky Howard

NUMBER OF EMPLOYEES 14

HEADQUARTERED London, UK

GEOGRAPHICAL COVERAGE America(s), Europe

FUNDING £ 3 500 000

INVESTORS Arete Begin Captial Matrix Capital

WHAT'S THE SITUATION?

The startup was born out of frustration that there was no metric that could measure the likelihood of a customer to choose one retailer or brand instead of another. Net Promoter Score does not actually do that, Customer Feedback cannot do that and no reliable data approach existed.

HOW THEY CAN HELP

Uncrowd uses hundreds of observed data points to describe how relatively attractive one retailer or brand is versus the competing alternatives. The startup measures customer friction and purchase rewards to deliver a platform that identifies how to increase relative attractiveness.

USE CASE

For JD Sports Uncrwod identified £71M of gains and dozens of potential improvements to make the brand more attractive.

www.uncrowd.uk

Richard Hammond / Co-founder richard@uncrowd.uk +44 7971 600 936

Alice Varley / VP Customer alice@uncrowd.uk

Amazon Web Services, Google Cloud Platform, Microsoft Azure UK, USA

Fully committed to Microsoft's net-zero Azure pledges

CLAIMED KPIsTARGETED BRANCHE(S)

DATA COLLECTION & HOSTING

TECHNICAL SPECIFICATIONS

Wines & Spirits Fashion & Leather Goods Watches & Jewelry Selective Retailing Perfumes & Cosmetics

Raise market share Reduce incidence of failed

investments Drive sector improvements

Covers both e-commerce and physical

Export to other systems

CLIENTS SUSTAINABILITY

De'Longhi-Kenwood JD Sports Fashion Logitech William Grant & Sons

CO NT

AC T(

S)